NobleOak launches its 2023 Life Insurance Industry Whitepaper

For the seventh consecutive year, NobleOak has commissioned research into Australia’s Life Insurance industry to understand the forces shaping consumer demand and purchasing behaviour.

The 2023 Life Insurance Industry Whitepaper reveals that Australians are feeling the impact of cost-of-living pressures and are concerned about their future financial situation.

To protect themselves and their families from future uncertainty, Australians recognise the value of insurance and are prepared to hold onto their income protection and life insurance cover over discretionary expenses such as travel and leisure.

They are also becoming increasingly value conscious and likely to purchase insurance directly and online.

And despite the challenges on the horizon, Australians’ happiness remains remarkably resilient.

You can read more about the results of the research in NobleOak’s 2023 Life Insurance Industry Whitepaper here.