NobleOak Research Reports

NobleOak's Research Reports include information about behaviour and attitudes towards Life Insurance products.

NobleOak Life Insurance Pulse Report 2024

The 2024 Pulse Report results highlight that whilst Australians are feeling the pinch they are favouring financial protection more than ever.

NobleOak 2023 Whitepaper: Australia's preparation for financial uncertainty

The 2023 Whitepaper results show that with financial uncertainty on the rise, Australian consumers are opting to protect their families and finances by maintaining insurance cover over discretionary spending such as holidays and entertainment.

NobleOak 2022 Whitepaper: When faced with adversity or once in a lifetime events Australians take positive action to protect the ones they love

In our 2022 Whitepaper results show time with family and future planning are the top factors helping Australians remain positive during challenging times.

NobleOak 2021 Whitepaper: The remarkable resilience of Australian happiness in the face of a once in a century year

In this year’s Whitepaper we have looked at some broader questions related to how people feel about COVID-19, as well as our more common topics related to risk, finances, and attitudes towards life insurance.

NobleOak 2020 Whitepaper: Confusion around Life Insurance can lead to unprepared consumers

For the fourth consecutive year, NobleOak has commissioned independent research to identify customer trends and behaviour in the Life Insurance and wider financial services industries.

NobleOak 2019 Whitepaper: Trust and technology transform Life Insurance

For the third consecutive year, NobleOak has commissioned independent research to identify customer trends and behaviour in the Life Insurance and wider financial services industries.

NobleOak 2018 Whitepaper: Consumer Behaviour Transformation

For the second year running, NobleOak has commissioned independent research to identify customer trends and behaviour in the Life Insurance and wider financial services industries, with a focus on the impact of digital technology.

NobleOak 2017 Whitepaper: Consumer Behaviour Transformation

The 2017 annual report is themed around consumer research and buying behaviour with respect to financial services products, including Life and Income Protection Insurance.

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