Values and history
NobleOak has over a 140 year history with links to an ancient Druid past, guided by integrity.
Our values
At NobleOak, we pride ourselves on our genuine customer first culture.
Each NobleOak team member lives by our values.
Nobility
We're here to protect to Australians with better cover. We treat customers the way we want to be treated - with integrity.
Simplicity
We help to make Life Insurance easier to obtain and ensure that our customers know what they are covered for.
Adaptability
We continually drive and respond to positive change to ensure our customers get the best services and products.
Delivery
We deliver results, not excuses. This includes both to our customers and to each other. When we say we are going to do something, we do it.
Strong values guided by a rich company history
The values of NobleOak are steeped in a rich history with links dating back to the ancient druids, guided by integrity and benevolence.
A proud history
NobleOak traces its roots back to one of the first benevolent societies in Australia. These societies originated with a truly noble purpose – to help families when life threw its worst at them.
Members of the community each contributed a small weekly amount to a communal ‘fund’. When a member of the community got seriously injured, or unfortunately died, the fund provided an essential safety net for their family.
Members of the community each contributed a small weekly amount to a communal ‘fund’. When a member of the community got seriously injured, or unfortunately died, the fund provided an essential safety net for their family.
Over one hundred and forty years later, we’re still driven by the same desire to help protect Australians and their families. But we wouldn't exist without our customers. In fact, it's their noble purpose that inspires us.
In a world that often seems increasingly self-centered buying Life Insurance to protect those that you love - when you yourself won't benefit - is a beautiful, selfless act.
It's a truly noble deed that we believe deserves all the support we can give.
We believe Australians deserve better
You deserve to feel confident
We ask more health and lifestyle questions at application time, giving you more certainty when making a claim.
You deserve great value
We put you first, always. We limit costs and commissions to advisers, while providing great service and lower premiums.
You deserve a good night's sleep
We aim to avoid overly complex terms. We simply provide great value, comprehensive Life Insurance to you and your family.
Bringing nobility back to Life Insurance
NobleOak's nobleman campaign
The creative concept was born from the realisation that taking out Life Insurance is a particularly noble gesture. Insuring your life, when you won’t personally benefit from the payout, is a beautiful, selfless act.
Life Insurance is a particularly noble gesture
Multi award-winning NobleOak is bringing the nobility back to life insurance by offering simple, direct, high quality cover, without the all too common trade-off between comprehensive cover and good value.
Help protect your family with Australia's most awarded direct life insurer six years running (2019 - 2024)
